Guide

What M&A advisors charge

M&A advisors are often paid twice: a work fee while they work, monthly or as a retainer, and a success fee at closing that shrinks as a percentage as the deal grows. A survey of middle-market advisors in early 2025 put the average success fee at 4.8% for a $5 million deal and 3.4% for a $20 million deal.

Fixed fees. No exclusives. No success fees.

How are M&A advisors paid?

Firmex, a data-room company, surveyed 456 middle-market M&A professionals in December 2024 and January 2025, half of them in North America 1. The most common work-fee structure was a monthly fee, used by 30% of firms, just ahead of a fixed retainer at 28%. In North America, 19% of firms said they charge no work fee at all 1.

One arrangement the survey describes is a monthly work fee of $5,000 to $10,000, deducted from any success fee 1.

How big is the success fee?

The success fee is paid when the deal closes, and it scales with the size of the deal. In the same survey, average success fees were 4.8% for a $5 million deal, 3.4% for a $20 million deal and 2.0% for a $100 million deal 1.

On a $5 million sale, 4.8% is $240,000, paid only if the deal closes.

What is the Lehman formula?

The Lehman formula is a sliding scale for the success fee. In its classic version it's 5% for the first $1 million, 4% for the second million, and so on 1. The survey found it in use at 41% of firms, and many said they use a "Double Lehman", which starts at 10% and falls to 2% 1.

Why does it matter how an advisor is paid?

An advisor paid at closing is paid for an outcome, and has a reason to want this deal to close. An advisor paid for the work doesn't.

How an intermediary is paid also matters to securities regulators. The SEC's guide to broker-dealer registration asks whether compensation depends on, or is related to, the outcome or size of a transaction, and says a yes may mean the person needs to register as a broker 2. The SEC has also noted that courts have treated transaction-based compensation as a factor indicating that broker registration may be required 3.

What does Saltaire Partners charge?

Each module has its own fixed fee, agreed in writing before work starts, with half paid up front. A range of value opinion is $1,000, a confidential information memorandum is $4,000, and an offer evaluation is $500 per offer. Larger engagements are scoped after the intro call, then fixed in writing the same way.

There's no success fee and no exclusive. What you pay doesn't depend on whether the business sells, or for how much.

This is general information, not tax or legal advice. Your attorney and CPA should confirm how it applies to your sale.

Business broker vs M&A advisor → How fixed fees work here →

Questions

Questions

What is a typical M&A success fee?

In a survey of 456 middle-market M&A professionals in December 2024 and January 2025, average success fees were 4.8% for a $5 million deal, 3.4% for a $20 million deal and 2.0% for a $100 million deal.

What is the Lehman formula?

A sliding scale for the success fee. In its classic version it's 5% for the first $1 million, 4% for the second million, and so on. A "Double Lehman" starts at 10% and falls to 2%.

Do M&A advisors charge retainers?

Many do. In the same survey, 30% of firms charged a monthly work fee and 28% a fixed retainer. In North America, 19% said they charge no work fee at all.

Does Saltaire Partners charge a success fee?

No. Every module has a fixed fee agreed in writing before work starts, with half paid up front, and nothing is due at closing.

Sources

Where these facts come from

  1. Global M&A Fee Guide 2024–25 (survey of middle-market M&A professionals) · Firmex
  2. Guide to Broker-Dealer Registration · U.S. Securities and Exchange Commission, Division of Trading and Markets
  3. Release No. 34-90112, proposed conditional exemption for finders (October 7, 2020) · U.S. Securities and Exchange Commission
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