Guide

Business broker vs M&A advisor

The titles overlap, so the useful questions are what the person will do for you and how they're paid. Since March 2023, federal law has exempted M&A brokers from SEC broker registration when they sell privately held companies under a size limit. An advisor paid fixed fees for defined work is a different arrangement from one paid at closing.

Fixed fees. No exclusives. No success fees.

What is an M&A broker under federal law?

The Consolidated Appropriations Act, 2023, enacted December 29, 2022, added an exemption to the Securities Exchange Act: an M&A broker is exempt from registering with the SEC as a broker 1. The exemption took effect 90 days after enactment, on March 29, 2023 13.

The law defines an M&A broker as a broker engaged in effecting securities transactions solely in connection with transferring ownership of an eligible privately held company, whether it acts for the seller or the buyer 1.

Eligible privately held company
A company with no class of securities registered with the SEC that, in the fiscal year before the broker is engaged, had EBITDA under $25 million, gross revenue under $250 million, or both. The thresholds are adjusted for inflation five years after enactment and every five years after that 2.

What were the rules before 2023?

From 2014, M&A brokers relied on an SEC staff no-action letter. Staff said they wouldn't recommend enforcement action if an M&A broker effected securities transactions in the transfer of ownership of a privately held company without registering, and the relief applied regardless of the company's size 3.

The staff withdrew that letter on March 29, 2023, the day the statutory exemption took effect 3.

What does an M&A broker do?

A 2017 report of the House Committee on Financial Services described M&A brokers as educating owners on the selling process, helping prepare the business for sale, analyzing its financials, performing or coordinating its valuation, and identifying, screening and marketing the business to qualified buyers 4.

Why does it matter how they're paid?

The SEC's guide to broker-dealer registration lists finding buyers and sellers of businesses, where securities are involved, among the activities that may require registration. It also asks whether compensation depends on the outcome or size of the deal, and says a yes may mean the person needs to register 5.

In a survey of middle-market M&A professionals in early 2025, average success fees ran from 4.8% on a $5 million deal to 2.0% on a $100 million deal 6.

Where does a fixed-fee advisor fit?

We sell defined pieces of work, such as a valuation, a confidential information memorandum or a second read on an offer, each at a fixed fee agreed in writing. You decide what to buy next, if anything.

If you want the whole sale run for you, that's on the menu too, the full sale process, scoped after the intro call and then fixed in writing. There's no success fee.

This is general information, not tax or legal advice. Your attorney and CPA should confirm how it applies to your sale.

What M&A advisors charge → The sell-side menu →

Questions

Questions

What is the M&A broker exemption?

A federal exemption, in effect since March 29, 2023, under which an M&A broker doesn't have to register with the SEC as a broker when it handles the transfer of ownership of an eligible privately held company.

What size of company does the M&A broker exemption cover?

A privately held company with no registered securities whose EBITDA was under $25 million, or whose gross revenue was under $250 million, in the fiscal year before the broker was engaged. The amounts adjust for inflation every five years.

Is the 2014 SEC M&A broker no-action letter still in effect?

No. SEC staff withdrew it on March 29, 2023, the day the statutory exemption took effect.

How is Saltaire Partners paid?

By fixed fees, one module at a time, agreed in writing before work starts. There's no success fee and no exclusive.

Sources

Where these facts come from

  1. Public Law 117-328, Consolidated Appropriations Act, 2023, Division AA, Title V, Section 501 · U.S. Government Publishing Office
  2. 15 U.S. Code § 78o, Registration and regulation of brokers and dealers · Legal Information Institute, Cornell Law School
  3. M&A Brokers no-action letter (January 31, 2014, revised February 4, 2014) and its withdrawal (March 29, 2023) · U.S. Securities and Exchange Commission, Division of Trading and Markets
  4. House Report 115-431, on H.R. 477 · U.S. House Committee on Financial Services
  5. Guide to Broker-Dealer Registration · U.S. Securities and Exchange Commission, Division of Trading and Markets
  6. Global M&A Fee Guide 2024–25 (survey of middle-market M&A professionals) · Firmex
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